Work       About      Contact


The Federal Reserve Machine

The New York Times

The New York Times asked Midnight Commercial to build a Rube Goldberg Machine to help explain the Federal Reserve's affects on the economy.

As managing art director, Bailey led a small internal team and numerous volunteers to develop, build, and run this installation.

Selected Press
The New York Times, Times Insider

The overall aesthetic of the piece was a direct product of the environment it was built—on the second floor of Al Attara’s Metropolitan Exchange Building.

The majority of the items used in the machine, and everything seen in the background are from Al's personal collection of objects. His collection became the team’s “shop” during the two-week build.

Midnight Commercial


Jamie Zigelbaum, Founding Partner and Creative Director Bailey Meadows, Art Director and Project Manager Casey Bloomquist, Designer and Physicist Rachel Cavelli, Industrial Designer

DaMM, Additional Help and Support Good Look, Video Production

Special Thanks
Al Attara

Bailey Meadows 2023 — New York, NY