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Millenial Campaign

Macy’s Inc.
To appeal to a younger audience, Macy’s developed a series of “Millenial Campaigns” to refresh its brand image.  

As an Art Director for the Macy’s Home Store, Bailey collaborated closely with a skilled internal team of designers and photographers to compose a series of apartment, home, and kitchen shots for direct-mail marketing.


Margaret Sotrop, Project Manager
Derek Edwards
, Creative Director
Bailey Meadows
, Art Director
Kelley Brady,
Art Director
Michael Bailey
, Photographer
Braden Istas
, Photographer

Emily Rickard, Stylist

Bailey Meadows 2023 — New York, NY