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Online Education Platform
Developed by entrepreneur Peter Enestrom, Mad-ID is an online education platform meant to provide users with quick daily videos with top designers, centered around case-studies of their work and methods.

The mission was to cut through the noise and provide quality, well-sourced information in a digestable manner. Each video would feature important information within short, focused lessons, between 5-10 minutes.

Unfortunately, the project haulted mid-production.

Responsible for the art direction, UI/UX design, and illustration, Bailey worked closely with the Creative Design Lead Kathrine Laser to develop an unique brand aesthetic, while also assisting in project management and product strategy.

Daily Lessons
The platform would enable users to create their own learning “path” by selecting individual lessons—across different topics—that fit their interests.

Community of mentorship were central aspects to Mad-ID. A chat feature within the browser would allow users to contact mentors at any step of their process.

Brand Identity & Stationary

Business Cards



Bailey Meadows, Art Direction, Product Design, Art Direction, Illustration

Kathrin Laser, Creative Director, Branding, Illustration

Bailey Meadows 2023 — New York, NY