Macy’s Home & Kitchen

Macy’s Inc.
These featured interior scenes were part of a campaign to revamp and freshen the Macy's brand, and appeal to a younger audience.

Working as an art director, I collaborated closely with a skilled internal team to compose these home and kitchen shots. 



Every few months we developed a new series, which we collected into seasonal marketing books for direct mail and various advertisements.





Macy’s
—2014

Margaret Sotrop, Project Manager
Derek Edwards, Creative Director
Bailey Meadows, Art Director
Kelley Brady, Art Director
Michael Bailey, Photographer
Braden Istas, Photographer


Collaborators
Emily Rickard, Stylist


Mark
Bailey Meadows 2018 — Brooklyn, NY