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Mad-ID is an online education platform meant to provide users with quick daily videos with top designers, centered around case-studies of their work and methods.

The mission is to cut through the noise and provide quality, well-sourced information that is digestable. Each video is curated to feature important information within short, focused lessons, between 5-10 minutes.
I was responsible for the art direction, UI/UX design, and illustration. I also assisted in project management and product strategy. Kathrin Laser developed the creative direction and branding. 

The project is currently on hiatus.

The platform would enable users to create their own learning “path” by selecting individual lessons—across different topics—that fit their interests.

Mentorship & Community

Community of mentorship were central aspects to Mad-ID. A chat feature within the browser would allow users to contact mentors at any step of their process.

Email Designs

Error Graphics

For the potential snafus.

Business Cards

Bailey Meadows, Art Direction, Design & Illustration
Kathrin Laser, Creative Director & Branding


Bailey Meadows 2018 — New York, NY