Nooklyn
2019-2020A Brooklyn-based real estate company, Nooklyn focuses on simplifying the apartment finding process for renters in New York City.
As the in-house Senior Designer, Bailey created assets across all touchpoints and helped establish new processes into the brand’s internal design systems.
As the in-house Senior Designer, Bailey created assets across all touchpoints and helped establish new processes into the brand’s internal design systems.
![](https://freight.cargo.site/t/original/i/4bdf5b025fed5fc8e8cc733accc340c3d02ba2d19d208db3f8ebef9dc3f075cb/Nooklyn-ToteOOOHeader.png)
As the platform expanded to include sublets, room rentals, rental applications, and information about renters’ rights, the team developed new templates for the site.
![](https://freight.cargo.site/t/original/i/40c39f8d7272c111b56e1dce273e43b953f58f933c3584612b441f9846d2f655/Nooklyn-TemplatePage-NYLaw.png)
![](https://freight.cargo.site/t/original/i/f3523d5848be35633594e224f2da21bc9d85a3f6d315702a71b94d13f2803306/Nooklyn-TemplateProduct-Details.png)
![](https://freight.cargo.site/t/original/i/c7abc92ee47ebb5c8392207095b1c729fd9b47c23fa0db9b828ea0ea3c7f7e9b/ProductPage-Yellow-1.gif)
![](https://freight.cargo.site/t/original/i/7f2bbda646c8d1d0cc9e7facef8bdcd1d749ef1c3327c93c493ea131d3ae2c0f/Nooklyn-TemplateMobile.png)
A hand-drawn, minimalist illustration style created to coincide with content-heavy sections of these pages.
![](https://freight.cargo.site/t/original/i/774efae2bbff862a91b8a01cd6000ceffb891a9aaaa7c33e0552dce6acd1163d/Nooklyn-TemplateIllustration.png)
Dark-mode friendly “Nookons” developed for the platform’s expanding features.
![](https://freight.cargo.site/t/original/i/123e182fda94c247bad04ccfb5b8670f3420d08a8c03dfbfe9196fded36a4f4a/2023-Portfolio-Web-Icons-06.png)
Promotions
Summer is the company’s busiest season, bringing an influx of students and young professionals to New York City in search of apartments. Nooklyn produced a series of playful promotional giveaways for these new tenants to celebrate their lease-signing.
![](https://freight.cargo.site/t/original/i/39e81f3a9076e008a3419939b1d62370fddeb0cbc8948636a3dd3200e8f30ec7/Nooklyn-PrideTotePromos.png)
![](https://freight.cargo.site/t/original/i/1adab8105205e8887d1f10bb17b7534df2d484ebda8e7e190b0e78736909d108/Nooklyn-ToteOOOPromos.png)
![](https://freight.cargo.site/t/original/i/667b9404a691882153117e6a44fbba81818481e22ea58d64c9ca48ac5b5a9c23/Nooklyn-ToteSymbolPromos.png)
![](https://freight.cargo.site/t/original/i/a72680a5d72e284941130042eda83e404be2a6877f9d72f1f07bdc99b9cba2f9/Nooklyn-BandanaPromos.png)
![](https://freight.cargo.site/t/original/i/20e7c436544e9f7edbab550e4ef2fd0fdea6f55bd1edd36a8ff4d2d1c6e09320/Nooklyn-MugPromos.png)
![](https://freight.cargo.site/t/original/i/1fe62643c18cdcbbc80f21c4d552f237d89bbd140dbe6be4ca7f164ff964f9c1/Nooklyn-ShirtPromos.png)
![](https://freight.cargo.site/t/original/i/4e284d5b00389778768a00ba6a2a0f098ccb6f1ab1156068b1ebf0109c14873c/Nooklyn-stickerPromos.png)
![](https://freight.cargo.site/t/original/i/306ac982c44ae66e051fc117a0a153ae8da085f31dc6d3d1bab8f2f5b687f148/Nooklyn-KeychainPromos.png)
Social Feed
Enhancing Nooklyn’s social campaign, the creative team developed several series for Instagram to engage followers and new renters.
Agent Highlights promoting top-performing agents, Roommate Stories sharing humorous personal notes, Shipped Forth announcing new platform features, and Reviews featuring real-life renter experiences.
Agent Highlights promoting top-performing agents, Roommate Stories sharing humorous personal notes, Shipped Forth announcing new platform features, and Reviews featuring real-life renter experiences.
![](https://freight.cargo.site/t/original/i/d65ea2715d490e18b4bdc6f5c1840ddda0d87894ff1803a6a2c7048c2a9db7f4/Instagram-Posts-Agent-Spotlight.png)
![](https://freight.cargo.site/t/original/i/eac84e570c82c56bf7cea87322b7f03bb388ea91fa25be30487ac0d191dc6bae/Nooklyn_SocialMedia_RoommateStories-RC-01.png)
![](https://freight.cargo.site/t/original/i/45d796f1bfa9ea23534eca629f13aa7913c572743acd8561375120ef6d773db9/Nooklyn_SocialMedia_RoommateStories-RC-02.png)
![](https://freight.cargo.site/t/original/i/526d2963e92f21b695257ad2a13293c3645a11014bb5e846d3eb8cead08a0f9a/Nooklyn_SocialMedia_RoommateStories-RC-03.png)
![](https://freight.cargo.site/t/original/i/6b24c56c41a7beff7884611c1dd8f2e36ede1a916049d4a9997a1adc26c37d82/Nooklyn_SocialMedia_RoommateStories-RC-04.png)
![](https://freight.cargo.site/t/original/i/0068ff6d475f332e57fcf7cc1e7de9c52243709bcf9933fd75ce9894c89cc41d/Nooklyn_SocialMedia_NewWebApp-02.png)
![](https://freight.cargo.site/t/original/i/a264a602d28cd9c2ceb2f0a9d10d1af297f96eb095e56d01b2897df84edce8ec/Nooklyn_SocialMedia_NewWebApp-01.png)
![](https://freight.cargo.site/t/original/i/b6ad693218e2df9440d7293db6ddce45cdc9c9a9847d0a7dbc85e8126a056f79/Nooklyn_SocialMedia_5StarReviews-01.png)
![](https://freight.cargo.site/t/original/i/7271b4790eb27554a5f69a10beeb99d63bc5bff5392f7ec02817206838d27f5b/Instagram-Stories-Yellowpages.png)
Nooklyn
—2019
Bailey Meadows, Senior Designer & Art Director Reyna Clarissa, Designer & Art Director
Moiz Malik, Partner & Design Director
Alina Heim, Social Media Director
Chumi Gonzalez, Marketing Director
Bailey Meadows, Senior Designer & Art Director Reyna Clarissa, Designer & Art Director
Moiz Malik, Partner & Design Director
Alina Heim, Social Media Director
Chumi Gonzalez, Marketing Director
Bailey Meadows 2023 — New York, NY